03 May 600 MEETINGS WERE HELD IN A HYBRID FORMAT IN CIIF MARKET 2021

‘La roca y el mar’ (The rock and the sea), CIIF Market Award for the project with the greatest international impact. The Uruguayan series in development has won the CIIF Market Santa Cruz de Tenerife 2021 Award for the project with the greatest international impact.

From Wednesday to Friday, the Mencey Hotel in the capital of Tenerife has been the headquarters of the XVII Canary Islands International Film Market (CIIF), an event that has brought together a hundred professionals from the film and audiovisual sector both in person and online.

During the CIIF Market, nearly 600 meetings and one to one meetings were held in a hybrid format between designers, recipients, international experts, institutions, organizations, associations, directors, producers, scriptwriters, distributors, sales agents, festival programmers, writers, authors, agents literary and rights managers, among other professionals in the sector. Likewise, more than 1,000 views were recorded on the CIIF Market YouTube channel, with the presentation of content, conferences and keynotes, videos of the sponsors and collaborators, as well as daily summaries of the market.

Several awards were added to the usual awards granted by CIIF Market this year, as a result of collaboration agreements with different entities. In addition, for the first time, two prizes were awarded to the literary work or works with the greatest potential and viability of adaptation to film, television or digital platforms.

In this way, to the afore mentioned The rock and the sea, by Carajito Films (Uruguay), which obtained the award for the proposal with the greatest international projection, we must add the three awards it obtained Let me tell you again that I love you, by Chukumi Studio and Los Emotions, a feature film directed by José Víctor Fuentes: the best Canarian project, the Filmarket Hub and the Mafiz (Málaga Festival Industry Zone). This last award was also received by the feature film The earthworm king, directed by Sonia Escolano. Torretta United Mafia, by Álvaro Iglesias, won the Macaronesia Films Award for the project with international potential, while A stitch, a tear (Colombia, Carlos Castro and Isabel Macías) and Desert Fishermen (Ayoze O’Shanahan) received equally el Premio Music Library & SFX.