NOVEMBER 23TH

10:00h – 11:00h

Hotel Iberostar Heritage Grand Mencey (Nivaria Hall)

// COLLOQUIUM: “THE RISE OF ADAPTATIONS: OLD AND NEW RELATIONS BETWEEN THE AUDIOVISUAL AND PUBLISHING SECTORS”.

Literary adaptations to the different cinematographic and audiovisual screens are becoming more and more common, becoming a worldwide phenomenon, since an audience predisposed to see them can be obtained beforehand. An advantageous starting point with great weight in terms of business and content bets. Likewise, series and films are being produced based on literary works that have managed to sell more books, so there is a very important feedback between the literary and publishing sector and the audiovisual sector.

After the colloquium, from 11:00 a.m. to 11:30 a.m., the presentation in pitch format of the five Canarian literary works that participate in CIIF Market Lab will take place.

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JOANA CHILET

DIRECTOR ADAPTA MARKET

Professional with more than 25 years of experience in the audiovisual and cultural management sector. He manages the Adapta Market project through the association Nautilus Gestió i Comunicació. She is the technical director of Promercat-València Film Market, a co-production market organized by the Conselleria de Cultura through the Institut Valencià de Cultura. As a cultural manager, she collaborates with MAFIZ and coordinates ShortPitch, the short film pitching event of the Skyline Film Festival in Benidorm.

She has been executive producer and has been in charge of the direction and production management of different film and audiovisual projects. During her time at Televisión Valenciana (1994-2011) she was the director of the daily program Punt de Mira and later responsible for different departments, including programming design, co-productions and broadcasting rights.

IGNACIO DÍAZ

COO SCENIC RIGHTS

He has been working for five years at Scenic Rights agency, where he started as Content Director and later became Chief Operating Officer of the company’s strategy and operations execution. Previously, he worked in the field of production, both advertising and fiction content, in companies such as Babieka Films, Alfa Zulú or Interpromo.

NOVEMBER 24TH

10:00h – 11:30h

Hotel Iberostar Heritage Grand Mencey (Nivaria Hall)

// CONFERENCE: “HOW TO FACE THE CHALLENGES OF A CHANGING MARKET”.

We are operating in a market that is evolving at different levels. The multiplication of broadcasting windows and channels has the effect of increasing demand for content. Globalization turns the local into glocal, suddenly our content travels to distant countries as never before. At the same time, an accelerated process of consolidation grows some companies and jeopardizes many others. How should we position ourselves in this context, from Spain and the Canary Islands?

Based on current reports on these issues, Peter Andermatt will invite those present to a collective reflection, and will explain how the Creative Europe MEDIA Program supports professionals and companies in their careers.

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PETER ANDERMATT

DIRECTOR CULTURAL FOUNDATION OFICINA MEDIA ESPAÑA

A graduate of the Zurich Business School, he has been working in the audiovisual industry for more than thirty years, mainly in project development, distribution and training. For twelve years he managed the Madrid-based consulting firm Arena Audiovisual with clients in Spain, Europe and Latin America. He was a member of the board of directors of the Swiss production company T&C Film for ten years, specializing in auteur films and creative documentaries. He continues to accumulate experience as a scriptwriter and script editor, as well as an internationalization expert for SMEs in the Cultural Industries. He is a member of the European Film Academy and the Spanish Film Academy.

NATACHA MORA

COORDINATOR CANARY ISLANDS FILMS

Degree in Economics and Business Administration from the University of La Laguna, Master’s Degree in Cultural Management from the Universidad Oberta de Catalunya. She worked as a cultural manager in the City Council of Santa Cruz de Tenerife until 2007 and then in the Government of the Canary Islands, where she coordinated music, theater, dance and film programs. In 2013 he became head of the audiovisual department of the Government of the Canary Islands. In 2015, the Canary Islands Film brand was born, which she has directed since then and which encompasses other areas of the government, the film commissions, the Canary Islands Special Zone Consortium and the private sector, and which carries out the internationalization, development and consolidation of the Canary Islands audiovisual industry.

MANUEL MONZÓN

PRODUCER A CONTRACORRIENTE FILMS

Degree in Economics (UB). He began his career at Filmax, designing and managing international co-productions such as “Fragile”, “El perfume” and “The machinist”. In 2006 he became producer of Notro Films (Vértice 360º) producing feature films such as “Oceans” and “Fermat’s Room”. He founded Monzón Films in 2010, participating in feature films such as “Red Lights”. He is currently a producer for A Contracorriente Films. Examples of award-winning productions: “La Librería” or “El Ciudadano Ilustre”.

ROBERTO SERRANO

ASSISTANT DIRECTOR FICTION SECUOYA STUDIOS

In his more than fifteen years of experience in the audiovisual world, he has combined executive production and coordination of fiction series with project development work in national and international production companies. He also collaborates with the “Master’s Degree in Film Screenwriting and Television Series” at the URJC (Universidad Rey Juan Carlos), where he teaches and is in charge of the series creation workshop.

MODERATOR: GISELA CUEVAS

REPRESENTATIVE BOARD OF DIRECTORS PNR – NEW FILMMAKERS PLATFORM

Cultural Manager. Digital marketing specialist and producer of film festivals in Spain. She has coordinated the production or communication in festivals such as the Soria International Short Film Contest; Madrid Film Festival, Mujeres de Cine, La Boca Erótica Film Festival, Aguilar Film Festival, Festival de Cine y Televisión León, CONOFEST, among other projects in the audiovisual sector. Mexican, she currently resides in La Palma, where she is responsible for different social, artistic and cultural projects in the Canary Islands in favor of multiculturalism and equality.