CIIF Market 2023 has scheduled several days of keynotes and networking, in which seasoned film & entertainment professionals will discuss current trends in the film and audiovisual sector. These sessions are open to professionals and students until full capacity is reached and can be followed via streaming via in the event's Youtube channel.
WEDNESDAY JUNE 14
10:00 a.m. to 11:30 a.m.
Audiovisual Creators in Spain: Evolution and creative trends in Spanish fiction.
Iberostar Heritage Grand Mencey Hotel (Nivaria Room)
Leading experts and executives from the audiovisual sector will discuss how the film industry and the profession of scriptwriting have changed in Spain, in a sector undergoing a continuous transformation. The boundaries between formats are blurring amidst an increasingly global audience.
How has the creative process changed in the development of contents? Which are the good stories? Which are the differences between formats aimed at a national market and those aimed at an international market? How can creators and scriptwriters achieve greater visibility? What are the channels and platforms looking for? What is more important, the product or the creator? Is it essential to achieve recognition and awards? Does it generate more opportunities? What is the future of creative trends? What are the difficulties that new generations have in accessing the job market? ls it important to have an agent?
All these questions will be discussed in this panel, moderated by Natacha Mora, Coordinator of Canary Islands Film, the audiovisual division of the Canary Islands Government, and with the participation of different industry figures.
Canary Islands Films Coordinator
SILVIA PÉREZ DE PABLOS
Institutional Director of Audiovisuals, SGAE Foundation
Executive Director, La Luz Agency
ALEJANDRA SÁEZ CIRAC
Development Executive, Atresmedia Cine and Buendia Estudios
Director of Development, Sequoia Studios
THURSDAY JUNE 15
10:00 a.m. to 11:30 a.m.
Presentation: Adaptation of the Illumbe Trilogy by Mikel Santiago
Iberostar Heritage Grand Mencey Hotel (Nivaria Lounge)
Spanish crime novel authors cross borders and make the leap to the big screen, with the adaptation of their bestsellers. Mikel Santiago talks about the success and keys to his works “El mentiroso”, “En plena noche” and “Entre los muertos”, which are part of the Illumbe Trilogy, a masterful thriller, full of mysteries and surprising twists and turns, and which will soon be brought to the big screen.
Session led by Sydney Borjas, CEO of Scenic Rights, the leading audiovisual agency in the Hispanic market in terms of turnover in the management and sale of rights for the adaptation of literary works for television series and films, sales of original projects and development.
Sign up here to attend June 15 presentation
CEO of Scenic Rights
ÁLVARO BENITEZ PEREA
Partner and Director of Business Development
Born in Spain, he worked for the past 6 years in Goiânia, Brazil, for EuroAmerica Incoporações, where he had the opportunity to grow personally and professionally. With analytical skills, he helped the company to solve problems and manage teams. He is currently Director of Business Development and International Relations at Plano a Plano.
Plano a Plano is an audiovisual production company specialized in fiction and entertainment. Chaired by César Benítez, who is backed by an extensive and renowned career in film and television, Plano a Plano is one of the only independent production companies operating in Spain, as it is privately owned and 100% Spanish and is not owned by any other company, corporation or investment fund. Plano a Plano works with practically all the national TV networks and platforms operating in the country. It is backed by hits such as Valeria, Toy Boy, El Príncipe, Allí Abajo and La Verdad. In addition, until the end of 2022 it produced Servir y proteger, a daily series with seven seasons of uninterrupted broadcasting.