CONFERENCES
CIIF Market 2026 has scheduled a series of conference and networking sessions, during which experienced professionals will discuss current trends in the film and audiovisual sector. These sessions are open to industry professionals and students on an in-person basis, subject to capacity limits.
- Organized in collaboration with the Tenerife Film Commission -
TUESDAY, OCTOBER 27
11:30 - 12:30h
VFX IN THE CANARY ISLANDS: TALENT, INDUSTRY, AND INTERNATIONALIZATION
Ignacio Caicoya – Founder & CEO of Flaming Frames
Ruben Román – Executive Director of 22 Dogs
Jonathan Monroig – CEO of Blurr Rojo
Ricardo Martínez – Director of the Tenerife Film Commission
Moderator:
Olga Martín Pascual – Director of the Tenerife Science and Technology Park (Intech)
*Organized in collaboration with the Tenerife Film Commission
Iberostar Heritage Grand Mencey Hotel (Nivaria Room)
Visual effects (VFX) have become a strategic element within the value chain of the audiovisual industry. The Canary Islands—and Tenerife in particular—have experienced significant growth in this field, fostering an ecosystem of companies and professionals capable of contributing to national and international productions that meet the highest quality standards.
This roundtable will bring together representatives from companies specializing in VFX to analyze the evolution of the sector from a business and industrial perspective. Participants will share their experience with large-scale projects, explaining how studios based in the Canary Islands integrate into national and international productions—whether through local production service companies, direct contracting by foreign clients, or the development of their own projects for international markets.
The conversation will also provide insight into the various financing and contracting models that enable these companies to remain competitive—including the role of incentives available in the Canary Islands and mechanisms such as the *de minimis* aid regime, which have facilitated the internationalization of many studios.
Furthermore, the discussion will address some of the key challenges facing the sector during a period of profound technological transformation. The emergence of artificial intelligence is reshaping production processes, creating new opportunities to optimize workflows, automate specific tasks, and expand the creative capabilities of teams. At the same time, it presents significant challenges regarding talent specialization, the adaptation of business models, intellectual property, competitive differentiation, and the positioning of companies within an increasingly global and demanding market.
Beyond showcasing success stories, this panel aims to open a space for reflection on the present and future of the VFX industry in the Canary Islands. It will analyze how to strengthen its competitiveness, generate greater added value within the audiovisual supply chain, and establish the archipelago as an international benchmark—not only as a filming destination, but also as a hub for post-production, visual effects, and high-value digital services.
Panelistas
Ignacio Caicoya
Founder & CEO of Flaming Frames
Flaming Frames is a high-end boutique animation and visual effects (VFX) studio founded by Ignacio Caicoya in Santa Cruz de Tenerife. The company is distinguished by its capability and flexibility in managing the entire 3D pipeline—ranging from on-set VFX supervision to complex FX simulations, digital environments, and photorealistic imagery. Following a significant strategic expansion, the studio now operates from an 800-square-meter facility in the capital of Tenerife and consistently adheres to international industry standards. Its portfolio includes large-scale global projects for television and film, such as the acclaimed series *Gangs of London* (Season 3), *Stags*, and *Nine Bodies in a Mexican Morgue*.
Ignacio Caicoya is a VFX Supervisor and the founder of Flaming Frames, a visual effects studio based in Tenerife. Throughout his career, he has worked on both domestic and international film and television productions, gaining experience in Spain, the United States, London, and Singapore—where he was part of world-leading companies such as Double Negative and Industrial Light & Magic (ILM). After more than a decade in the industry, he returned to the Canary Islands with the goal of building a studio capable of competing on an international stage. Through Flaming Frames, he has contributed to projects for major production companies and platforms, balancing on-set VFX supervision with the management of the studio. His current work focuses on connecting talent, technology, and production to help grow the Canary Islands into an international hub for visual effects.
RUBÉN ROMÁN SEVILLANO
Executive Director of 22 Dogs
22 Dogs is an established international visual effects studio that combines global reach with creative agility. It maintains a presence in key hubs—including Milan, Los Angeles, and Toronto—with its primary operational office located in Santa Cruz de Tenerife. The studio specializes in providing bespoke visual solutions for high-end film, television, and advertising, innovatively integrating CGI, digital compositing, AI-driven tools, and advanced 3D animation techniques. Its international team has contributed to major global productions, with recent work including projects for prominent international streaming platforms—such as the fifth season of the hit Netflix series *Outer Banks*—as well as the Hollywood feature film *Den of Thieves 2*.
He holds a degree in Finance from the University of Valladolid, as well as a degree in Business Administration and Management from the University of Valladolid and the University of Salento (Italy). He furthered his education with a Master’s degree in Financial Management from EAE Business School. He possesses over 10 years of professional experience in the financial sector, gained within international environments. Throughout his career, he has led teams and played a strategic role, contributing to decision-making processes and the development of financial strategy.
Jonathan Monroig
CEO of Blurr Rojo
Blurr Rojo S.L., based in Santa Cruz de Tenerife (Canary Islands), is an audiovisual company dedicated to the development, production, and international co-production of audiovisual works, as well as the provision of post-production and visual effects (VFX) services. Its operations are structured into two business units: Blurr Stories, which specializes in the production and co-production of feature films and documentaries, and ROJO Studio, which focuses on post-production and VFX. Notable productions include *El Mensaje*, winner of the Silver Bear – Jury Prize at the 2025 Berlinale, and *El Partido*, which premiered in the Cannes Première section of the 2026 Cannes Film Festival.
Jonathan Monroig is a producer, visual effects (VFX) supervisor, director, and co-founder of Blurr Stories and ROJO Studio. He has an extensive background in post-production and visual effects for film, television, and advertising, having worked on international productions across Spain, Poland, Argentina, Mexico, the United States, India, and Uruguay. At Blurr Rojo, he leads the technical direction for the VFX and post-production division, coordinating international teams and developing visual solutions for film projects with a global reach.
Ricardo Martinez
Director of Tenerife Film Commission
The Tenerife Film Commission is a public office integrated within Turismo de Tenerife, tasked with promoting the island as a world-class international filming destination for both live-action and animated productions. Established in 2000, its objective is to foster the local audiovisual industry by attracting domestic and international production companies through free consulting, location scouting assistance, and the streamlining of permit processes. The organization serves as a key liaison with public authorities and enhances the sector’s competitiveness by promoting the Canary Islands’ robust tax incentives—such as deductions of up to 54% and the 4% corporate tax rate offered under the ZEC (Canary Islands Special Zone) regime. Through this strategic approach, the island has achieved record-breaking economic impacts from film and television productions, cementing its global reputation through projects for entertainment giants such as Paramount, Lionsgate, Netflix, and ITV.
Holds a degree in Economics and Regional Economics from the University of La Laguna. He has worked for the Tenerife City Council and as Manager of the Professional Association of Small and Medium-sized Enterprises of La Orotava (Apymevo). Since 2007, he has served as Director of the Tenerife Film Commission.
Moderator
Olga Martín Pascual
Director of the Tenerife Science and Technology Park (Intech)
The Tenerife Science and Technology Park (INtech Tenerife), promoted by the Island Council (Cabildo Insular), serves as the primary ecosystem for innovation, science, and technology in the Canary Islands. Its core mission is to diversify the island’s economy by retaining skilled talent, attracting foreign investment in R&D&I (research, development, and innovation), and facilitating knowledge transfer between the university and the business sector. Operating through strategic locations—such as Las Mantecas, Cuevas Blancas, and La Dársena—the park provides advanced infrastructure and business incubators to support the development of both startups and global corporations. Its activities focus on high-value-added sectors, including renewable energy, biotechnology, aerospace, artificial intelligence, and the audiovisual industry, thereby establishing Tenerife as a highly competitive international technology hub.
Olga Martín Pascual holds a law degree from the Complutense University of Madrid and a Master’s degree in Human Resources and Labor Law from the Centro de Estudios Financieros (CEF). She has also completed postgraduate studies in Foreign Trade, International Relations, and Digital Transformation. Her background integrates legal, strategic, and technological perspectives, with a particular focus on business internationalization, talent management, and innovation. She began her professional career in private legal practice in Madrid and Santa Cruz de Tenerife, specializing in civil and commercial law. In 2000, she joined the Canary Islands Special Zone (ZEC) Consortium, where she held senior roles, including Agency Director and Head of Legal Services. During her tenure, she was involved in regulatory projects and the management of operations related to foreign investment, gaining deep expertise in taxation, economic law, and investment promotion. In March 2024, she was appointed Managing Director of the Science and Technology Park of Tenerife (PCTT), a position she assumed in April. In this role, she leads initiatives in innovation, entrepreneurship, and technology transfer, driving the economic diversification of Tenerife and its development as an international knowledge hub. Her leadership fosters collaboration among companies, universities, and public authorities in sectors such as biotechnology, the blue economy, renewable energy, creative industries, and information technology.
WEDNESDAY, OCTOBER 28
10:00h a 11:15h
BRINGING THE MUSICAL VISION TO LIFE
Arturo Olea: Founding partner and CEO of Music Library & SFX.
Nuria Hernández: Artist and musical performer. President of the Canary Islands Music Cluster.
Diego Navarro: Film composer. Orchestra conductor. Founder and director of FIMUCITÉ.
Moderator:
Patricia Carrera: Music supervisor. President of the Spanish-Speaking Music Supervision Association (ASM). Coordinator of Music for Audiovisual Media at Vector de Ideas.
*Organized in collaboration with the Tenerife Film Commission
Iberostar Heritage Grand Mencey Hotel (Nivaria Room)
This panel will explore how to address the many challenges that arise when bringing the musical vision of audiovisual creators to life. Music expands upon and interprets imagery on a deeply emotional level; it helps to establish and reinforce atmospheres that lend authenticity to specific scenes, contributes to storytelling, shapes the progression of the action, and helps define visual identity and branding. However, to utilize music effectively, one must consider a range of factors inherent to the production process—such as production contexts, budgets and timelines, the experience level of the creators, copyright and related rights, the diverse (and often lesser-known) musical resources available, and the specific aspirations and practical realities of the authors and professionals involved. These factors are particularly significant when examining the challenges and risks associated with the various business models within the music industry. Through the insights of four professionals working in music for audiovisual media, we will explore—in an organic way—the creative elements, available resources, challenges, and artistic perspectives relevant to audiovisual production.
Panelists
Patricia Carrera
Music Supervisor. President of the Spanish-Speaking Music Supervision Association (ASM). Music Coordinator for Audiovisual Media at Vector de Ideas.
We offer a comprehensive range of music-related services for any audiovisual medium. These services can be provided either as a complete package or individually, offering a high degree of flexibility. Our offerings include music supervision, original music composition, recording of orchestras, small ensembles, and soloists, as well as access to high-production music libraries and a diverse catalog spanning folk, classical, and contemporary music.
Paty Carrera has been deeply involved in music supervision, licensing, and music consulting for audiovisual productions featured on major platforms such as Netflix, Amazon, Disney, and HBO. She serves as President of the Spanish-Speaking Music Supervision Association (ASM). Throughout her professional career, she has dedicated herself to the complex world of copyright and related rights, with the goal of safeguarding the interests of artists and authors. She has collaborated for over 20 years with music producer Phil Vinall and has managed artists including Beto Cuevas, Ely Guerra, Enjambre, and Pato Machete, among others. Her expertise also extends to her contributions to workshops, panels, and educational programs across various countries—including Colombia, Chile, Poland, Canada, Spain, and Mexico—where she has shared her knowledge while staying attuned to the industry’s latest innovations and trends.
Nuria Hernández
Artist and musical performer. President of the Canary Islands Music Cluster.
The Canary Islands Music Cluster—with its headquarters and primary operational hub located in San Cristóbal de La Laguna (Tenerife)—is a strategic association that unites and advocates for the interests of the entire music value chain across the archipelago. Its key point of differentiation lies in its close synergy with the island’s flourishing film and television sector. The cluster works in coordination with the Canary Islands Audiovisual Cluster and the Tenerife Film Commission to open up markets for synchronization, soundtrack composition, and music supervision. Through key initiatives spearheaded from Tenerife—such as the professional forum “Músican” and the production of the “Backstage” platform—the association fosters the professionalization of local talent, manages internationalization missions, and positions the islands’ rich musical output as a highly competitive industrial asset, which also qualifies for the region’s attractive tax incentives.
Nuria Hernández is an artist, composer, director, and artistic producer originally from Tenerife. With a strong background in theater, her career is defined by the creation and management of projects with a distinct identity: since 2008, she has led the fusion music band *Caracoles*, and since 2020, the ethno-musical ensemble *Caracolas*—a project focused on musical anthropology and the preservation of women’s history. In both, she serves as lead singer, frontwoman, and director under the umbrella of #TerritorioCaracol. She currently holds the position of President of the Canary Islands Music Cluster (*Clúster Canario de la Música*). Her multidisciplinary profile includes a degree in Tourism from the University of Girona, postgraduate studies in Cultural Management (Pedro García Cabrera Foundation) and Performing Arts Production (UEMC), as well as training in Community Management (UNED) and Therapeutic Theater. Deeply committed to the industry, she is a member of the international collective *Women in Music* (WIM), the national association *MIM* (Women in the Music Industry), and the collective management organizations AIE and SGAE.
Diego Navarro
Film composer. Orchestra conductor. Founder and director of FIMUCITÉ.
Diego Navarro’s business activities center on the monetization of intellectual property and the management of high-value projects within the sector. As an independent creator, he generates direct revenue through the sale of copyrights and synchronization licenses for his musical scores for film and television (e.g., *Capture the Flag*, *Black Butterflies*). Additionally, he is frequently engaged by international production companies to provide orchestral conducting and recording services. In 2005, he launched the Tenerife Film Orchestra & Choir to facilitate the recording of international film scores, leveraging the tax incentives available in the Canary Islands. His primary educational initiative is the FIMUCITÉ Film Scoring Academy—the tuition-free academic arm of the Tenerife-based festival, which he founded and directs. By hosting masterclasses and professional networking sessions with prominent industry figures and Academy Award-winning composers—such as Justin Hurwitz, John Corigliano, and Stephen Warbeck—the academy attracts global talent to the island and serves as a catalyst for professional specialization within the industry.
Moderator
Arturo Olea
Founding partner and CEO of Music Library & SFX.
With over 24 years of experience, we facilitate the use of music for synchronization across all types of content, optimizing costs without compromising on quality. We manage sub-publishing for catalogs and represent independent artists, offering 360º music supervision through Acorde. Furthermore, we are involved in content production via AltContent. Experience, trust, variety, quality, and a personalized, hands-on service.
Experienced in business development leadership, with an extensive professional background in content production and the music industry. A professional specializing in strategic planning, sales, and management for sustainable growth.