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Tenerife hosts the XV edition of the Canary Islands International Films Market

National and international companies will participate in the XV edition of the Canary Islands International Films Market (CIIF Market) , which will be held from March 7 to 10 at the Iberostar Gran Hotel Mencey in Santa Cruz, with the aim of promoting the development of the film industry on the island. The details of this initiative were announced at the Cabildo de Tenerife by the insular director of Culture and Education, José Luis Rivero; the general director of Cultural Promotion of the Government of the Canary Islands, Aurora Moreno; the councilor for Economic Promotion of Santa Cruz, Alfonso Cabello and the director of the CIIF Market , Guillermo Ríos.

José Luis Rivero highlighted the history of the Ríos family in this initiative. “which has managed to bring together the different tools necessary for the development of an audiovisual market in the Canary Islands and promote local talent” and also highlighted that this initiative makes known the different financing possibilities that canary creative companies can have. Rivero added that “it is not only a pleasure to be next to this market, but it is almost a duty because it connects with the public action that arouses the rest of the agents of these industries.”

Guillermo Ríos stressed the need to have the industry, “this is an art, we play with sensitivity, with the ability to move society, but we require the realistic part, which is the industry and the money to finance it” and He thanked the sensitivity of the different administrations in this project. The market director recalled that the success of the previous editions of the CIIF Market is endorsed by the participation of 160 companies, 130 projects and 16 countries.

The General Director of Cultural Promotion of the Government of the Canary Islands, Aurora Moreno, stressed the prominent place that the market has reached, becoming “the headquarters of the largest market for film co-production”. In addition, he pointed out that not only “it is important that they come from abroad to invest, but that our local talent is benefited by it.”

Alfonso Cabello highlighted the great power of the city in the audiovisual world: “Santa Cruz has a lot to offer” and insisted on the duty of institutions to “make things happen, make them easy to favor the generation of talent” and points out that Nowadays, it is very common for production companies to choose different locations in the city for filming.

The CIIF Market is committed to the search for Canarian talent with the aim of promoting island creations and getting them to obtain financing from companies in the sector. For this, it has the support of the Cabildo, through the area of Culture and Tourism of Tenerife, the Santa Cruz de Tenerife City Council and the Government of the Canary Islands, whose commitment to the evolution of this industry on the Island is part of the strategy of international projection that these institutions share.

With this new appointment, the Canary Islands International Films Market aims to be a meeting point and put national and international production companies in contact with the creators of the selected projects. This year the event will have the participation of Filmarket Hub, Clúster Audiovisual de Canarias, ZEC, Iberostar and Rahn.

The project registration period ended on February 20 and, as specified in the bases, 10 international projects have been selected to form part of this renowned market. In this process, criteria such as quality, international projection, the talent of the producers/directors and the viability of the financing plan have prevailed. The projects are unpublished and, therefore, they have not participated in previous editions of the market since the objective of this meeting is to give the opportunity to new creations.

Guillermo Ríos announced the list of projects selected in this edition: a little bullet (Italy), Benito Pérez Buñuel (Spain), The worst best day of your life (Spain), The last kilometer (Spain), Gleich (Spain), Lolas (Spain), They tell me El Panzer (Panama), Ode to the blood (Spain), Transgenia (Spain) and white horse (Spain). The recipients of these projects will be Atresmedia Cine (Spain), Bausan Films (Spain), Canary Islands Connection (Spain), Filmarket Hub (Spain), Gauger Film GmbH (Germany), Imval Producciones (Spain), Lamia Producciones (Spain), Latido Films (Spain), Macaronesia Films (Spain), Snowglobe Film (Denmark) and Radio Televisión Pública de Canarias (Spain).

Awards aimed at promoting film production

On this occasion, the organization proposes a series of awards that aim to promote the development of film production. These are divided into three categories: CIIF Market ticket to Cannes , which will be awarded to the project with the greatest international projection and whose winners will be able to enjoy a travel bag of 1,200 euros to encourage participation in this edition of Marché du Films (Cannes) . Another of the categories will be the Canary Islands Film Award (Government of the Canary Islands) for the best Canarian project, which will allow the winners to participate in a sectoral market with international projection. And finally, the Film Market Hub Award , whose winners will be able to enjoy this prestigious platform for free for one year, which will facilitate contact with the main companies in the sector.


The arrival of the first national and international participants is scheduled for Wednesday, March 7, coinciding with the end of the Film Marketing workshop for independent productions in which Canary Islands International Films Market collaborates. This workshop is a parallel activity to the CIIF Market and will be held between March 5 and 7 at the Occidental Santa Cruz Contemporáneo Hotel. This activity is open to the public that registers for it and is organized by the Audiovisual Cluster of the Canary Islands and the Cabildo de Tenerife through the Tenerife Film Commission.

The first contact between the producers and the selected projects will be on Thursday, March 8 during the welcome ceremony that will be held from 8:30 p.m. During this informal meeting, a speed dating will take place, an American format that is based on the rapid exchange of information about the project in question between the interested party and the possible producer. In this way, all the invited producers will be able to see first-hand the content of the projects by the creators themselves.

Friday the 9th is the time for one-to-one meetings between the selected projects and the producers. The event will begin at 10:00 am with an opening conference by Atresmedia Cine under the name ‘Co-production models’. Those in charge of this talk will be José Torrescusa and Rosa María Pérez Hernández, producers of well-known films such as “La Isla Mínima”, “Cuerpo de Élite” or “Palmeras en la Nieve” who, in addition, attend this meeting with the aim of search for talent and projects to produce among the creations selected by the organization. Starting at 11:00 and throughout the day, one-to-one meetings between projects and producers will take place. At 7:30 p.m. there will be the awards ceremony and the closing cocktail.