WORKSHOP “IMPACT OF LITERARY WORKS ON NEW PRODUCTIONS OF SERIES AND FEATURE FILMS”
CIIF Market 2019 began with the Workshop “Impact of literary works on new series and feature film productions”, led by Sydney Borjas, general director of the Scenic Right agency and Gervasio Iglesias, producer of Zeta Studios.
An interesting day that has addressed the change in the production model imposed by new platforms such as Netflix, Amazon or HBO and waiting for the landing of Apple, Disney, Warner, among others, which has come together in the so-called global audiences and the reinvention in content consumption, where the figure of the screenwriter has gained strength, turned into a showrunner.
Borjas has stressed the value of a good story and has stated that “today it is no longer so important to have the best facilities and advanced technical equipment, the most important thing is great stories with engaging characters because currently you can reach different audiences of all the world”.
The director of Scenic Rights has also pointed out the relevance of local stories that can become universal, called glocal and in literary sagas and their impact on viewers, indicating that a recent study has published that there are almost 60% more success in productions based on literary works than on original works, a fact that must be taken into account.
For Gervasio Iglesias, the key to market change currently lies in the different phases of a product: “now development prevails and where it is going to be placed and this already brings you to production, while before there were three clear stages one behind another, first the development, then the production and finally the distribution and exhibition, the value is in offering something unique”.
