On Friday the closing ceremony and awards ceremony of the 19th edition of CIIF Market ( Canary Islands International Film Market ) took place, which took place from June 12 to 16 in Santa Cruz de Tenerife, positioning this event once again as an important film and audiovisual market, serving as a meeting point for creatives, producers, distributors, sales agents, television channels and national and international investors, with the aim of promoting co-production and seeking financing for fiction feature film projects, documentaries and television series destined for the global market.
In this edition, 17 projects under development with at least 20% financing already secured were presented. These projects came from nine countries: Germany, Argentina, Chile, Colombia, Spain, Lithuania, Mexico, Portugal, and the Dominican Republic . The projects included 10 fiction feature films, 1 documentary feature film, 1 docu-fiction feature film and 5 fiction series,
The delegates of the selected projects have had the opportunity to participate in personalized meetings and other networking activities with the invited professionals. In addition, panels and conferences have been held to discuss current events in film and audiovisual creation with leading executives from the sector.
Likewise, the emerging talents of the CIIF Market Lab , carried out in collaboration with the SGAE Foundation , have maintained a program of training activities with online workshops on techniques and tools for pitching, marketing strategies and individual tutorials for the presentation of their scripts. During the market they have also had the opportunity to meet with the attending professionals, receive advice and consultancy sessions.
All of them have been evaluated and advised by important industry players, host companies and experts, such as A Contracorriente Films, Agencia La Luz, Álamo Producciones, Atresmedia Cine, Autentika Films, Begin Again Films, Bendita Film Sales, Buendía Estudios, El Viaje Films, Filmax, Latido Films, Promenades Films, RTVC – Radio Televisión Canaria, RTVE, Scenic Rights , Sequoia Studios, Warner Bros. Discovery and Zul Filmes.
Closing of the 19th edition of CIIF Market
The director of CIIF Market , Guillermo Ríos , closed this edition after the awards ceremony, once again highlighting the success of the market. With more than 500 meetings between the participants and producers, investors and experts, new opportunities and synergies have been generated to advance in the development of the selected projects in the market. In addition, he wanted to remember that next year the most special edition will be held, since CIIF Market will celebrate its 20th anniversary . Without a doubt, it will be an outstanding milestone in the trajectory of this veteran international market of reference in the Canary Islands.
The film and audiovisual production left in 2022 near 224 million euros in the Canary Islands, with 164 shoots, between films, series, documentaries, shorts and animation, and 15,300 direct contracts to technical and artistic professionals from the islands, a figure that almost doubles the employment generated in the sector the previous year and which represents a growth above the percentage increase in the tourism sector in the last year compared to 2021, according to data provided by Canary Islands Film and PROEXCA. The increasing presence of audiovisual companies that help to consolidate the industry in the archipelago as strategic, as well as the talent of Canarian professionals and tax incentives make the Canary Islands one of the most attractive and reference places for audiovisual productions from all over the world. .
CIIF Market is sponsored by the Cabildo de Tenerife; Government of the Canary Islands, through the Canary Institute for Cultural Development, Canary Islands Film and PROEXCA; Tenerife Film Commission, and the support of Turismo de Tenerife; City Council of Santa Cruz de Tenerife; Development Society of Santa Cruz de Tenerife; and Macaronesian Films.
In addition to the collaboration, among other entities, of the Clúster Audiovisual de Canarias, IsLABentura Canarias, Control Freaks, MAFIZ (Málaga Festival Industry Zone), Music Library & SFX, SGAE Foundation, Filmarket Hub, River Flow Pictures, SGAE Foundation, PNR (Plataforma of New Directors), CIMA Impulsa, ZEC (Special Canary Islands Zone), Natural Wok and Rahn Mercedes Benz.