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AUDIOVISUAL CREATORS IN SPAIN AND THE ADAPTATION OF BESTSELLERS TO SCREENS, UNDER DEBATE AT THE CIIF MARKET 2023 CONFERENCES

Canary Islands International Film Market celebrates its 19th edition from June 12 to 16, 2023 at the Iberostar Heritage Grand Mencey Hotel in Santa Cruz de Tenerife . It has a long history of being a benchmark in the Canarian cinematographic and audiovisual scene, it is configured as a strategic appointment to attract producers and investment, find new projects and publicize the advantages that the islands offer for filming, with important tax benefits.

CIIF Market seeks to contribute to the revitalization of the industry by attracting national and international companies and also promoting meetings with Canarian producers. Its objective is to create synergies between creatives, producers, television channels, distributors, sales agents, and other professionals to promote cinematographic and audiovisual creation and encourage the co-production of projects for the European and international markets.

Two days of conferences have been scheduled, in which experienced professionals will discuss current trends in the film and audiovisual sector.

He Wednesday June 14 The first of the panels will take place from 10 a.m. to 11:30 a.m. (Canary Islands time), “Audiovisual creators in Spain: Evolution and creative trends in Spanish fiction”, where it will be addressed how the industry of series and feature films and the profession of scriptwriting in Spain have changed, in a sector in continuous transformation. The limits between formats are diluted before an increasingly global audience.

How has the creative process changed in the development of series and feature films? What are the good stories? What differences exist between formats aimed at a national market and those intended for an international market? How can creators and writers get more visibility? What do chains and platforms demand? What is the premium, the product or the creator? Is it essential to get recognition and awards? Does it generate more opportunities? Toward what future do creative trends lead? What are the difficulties that the new generations have to access the labor market? Is it important to have an agent?

All these issues will be discussed in this session, moderated by Natacha Mora, coordinator of Canary Islands Film , audiovisual department of the Government of the Canary Islands , and which has the participation of Silvia Pérez de Pablos , Institutional Director of Audiovisuals, SGAE Foundation ; Constanza Arena , Executive Director, The Light Agency ; Alejandra Sáez , Development Executive, Atresmedia Cine , Buendía Estudios ; and David Cotarelo , Director of Development, Secuoya Studios .

To register for the conference, you can do so here .

You can also follow live via streaming .

He Thursday June 15, also from 10 a.m. to 11:30 a.m. (Canary Islands time) the “Successful Case Study: Adaptation of the Illumbe Trilogy, by Mikel Santiago”, Spanish crime novelists cross borders and make the leap to the big screen, with the adaptation of their ‘bestsellers’. Mikel Santiago talks about the success and keys to his works “The Liar”, “In the middle of the night” and “Among the Dead”, which make up the Illumbe Trilogy, a magnificent thriller, with great mysteries and surprising twists, and which will be taken to the screens coming soon

Session led by Sydney Borjas, CEO of Scenic Rights, the leading audiovisual agency in the Hispanic market by volume of business in the management and sale of rights to adapt literary works for television series and films, sale of original projects and developments.

With the participation of Mikel Santiago , author; Curro Royo , showrunner, scriptwriter; and Álvaro Benítez , partner and director of Business Development for Plano a Plano .

To register for the conference, you can do so here .

You can also follow live via streaming .

These sessions will be held in the Nivaria Room of the Iberostar Heritage Grand Mencey Hotel in Santa Cruz de Tenerife , with free access (prior registration) until full capacity is reached.

More information on our conferences page.