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The 18th edition of CIIF Market(Canary Islands International Film Market) has scheduled several days of conferences and talks on current film and audiovisual newswith renowned industry professionals, who will be accompanied by the institutions and organizations that sponsor and collaborate in the market.

The sessions are open to professionals and the public until full capacity is reached, they can also be followed via streaming and will take place at the official market headquarters: Hotel Iberostar Heritage Grand Mencey (Nivaria Room).

Today, Wednesday, November 23, will take place the Colloquium: “The rise of adaptations: old and new relationships between the audiovisual and publishing sectors”.

Literary adaptations to the different cinematographic and audiovisual screens are becoming more and more common, becoming a worldwide phenomenon, since an audience predisposed to see them can be obtained beforehand. An advantageous starting point with great weight in terms of business and content bets. Likewise, series and films are being produced based on literary works that have managed to sell more books, so there is a very important feedback between the literary and publishing sector and the audiovisual sector. All of this will be discussed in this debate.


Joana Chilet (Adapta Market Director)

Professional with more than 25 years of experience in the audiovisual and cultural management sector. He manages the Adapta Market project through the association Nautilus Gestió i Comunicació. She is the technical director of Promercat-València Film Market, a co-production market organized by the Conselleria de Cultura through the Insitut Valencià de Cultura. As a cultural manager, she collaborates with MAFIZ and coordinates ShortPitch, the short film pitching event of the Skyline Film Festival in Benidorm.

Adapta Market is a web platform aimed at bridging the gap between literature and audiovisuals, in order to promote the sector of literary adaptations to the screen. The main objective is to bring together people who work in the literary world and those who are part of the audiovisual world.

Ignacio Diaz (COO Scenic Rights)

He has been working for five years at Scenic Rights agency, where he started as Content Director and later became Chief Operating Officer of the company’s strategy and operations execution. Previously, he worked in the field of production, both advertising and fiction content, in companies such as Babieka Films, Alfa Zulú or Interpromo.

With offices in Madrid, Barcelona, Los Angeles, Mexico City, and Prague, Scenic Rights is the leading agency in the Hispanic market in the representation of intellectual properties of the most important authors and creatives from Spain, Latam and US Hispanics, which has led it to be present in more than a hundred projects in different phases (Hernán, El Cid, La Templanza, Memorias de Idhún, Promesas de arena, La Cocinera de Castamar, etc).

Tomorrow, Thursday, November 24, the Conference: “How to face the challenges of a changing market” will be held.

We are operating in a market that is evolving at different levels. The multiplication of broadcasting windows and channels has the effect of increasing demand for content. Globalization turns the local into glocal, suddenly our content travels to distant countries as never before. At the same time, an accelerated process of consolidation grows some companies and jeopardizes many others. How should we position ourselves in this context, from Spain and the Canary Islands?

Based on current reports on these issues, Peter Andermatt will invite those present to a collective reflection, and will explain how the Creative Europe MEDIA Program supports professionals and companies in their careers.


Peter Andermatt (Director Fundación Cultural Oficina MEDIA España)

A graduate of the Zurich Business School, he has been working in the audiovisual industry for more than thirty years, mainly in project development, distribution and training. He continues to accumulate experience as a scriptwriter and script editor, as well as an internationalization expert for SMEs in the Cultural Industries. He is a member of the European Film Academy and the Spanish Film Academy.

Oficina MEDIA España is a cultural foundation that provides information, guidance and advice on the MEDIA Program to professionals in the audiovisual sector. Its trustees are the ICAA (Instituto de la Cinematografía y de las Artes Audiovisuales de España), EGEDA (Entidad de Gestión de Derechos de los Productores Audiovisuales), IVC (Instituto Valenciano de Cultura), AGADIC (Agencia Gallega de las Industrias Culturales) and ICDC (Instituto Canario de Desarrollo Cultural).

Natacha Mora (Coordinator Canary Islands Films)

Degree in Economics and Business Administration from the University of La Laguna, Master’s Degree in Cultural Management from the Universidad Oberta de Catalunya. She worked as a cultural manager in the City Council of Santa Cruz de Tenerife until 2007 and then in the Government of the Canary Islands, where she coordinated music, theater, dance and film programs. In 2013 he became head of the audiovisual department of the Government of the Canary Islands.

In 2015, the Canary Islands Film brand was born, which she has directed since then and which encompasses other areas of the government, the film commissions, the Canary Islands Special Zone Consortium and the private sector, and which carries out the internationalization, development and consolidation of the Canary Islands audiovisual industry.

Manuel Monzón (Producer A Contracorriente Films)

Degree in Economics (UB). He began his career at Filmax, designing and managing international co-productions such as “Fragile”, “El perfume” and “The machinist”. In 2006 he became producer of Notro Films (Vértice 360º) producing feature films such as “Oceans” and “Fermat’s Room”. He founded Monzón Films in 2010, participating in feature films such as “Red Lights”.

Specializing in European and independent films with the potential to reach a wide audience, A Contracorriente Films has more than 1,500 titles in its catalog, which it manages in theaters, platforms, television and domestic formats. Its editorial line is aimed at an adult audience, with an interest in culture and good cinema. With more than 20 years in the industry and numerous awards under her belt, she has always been very active in the development of projects that fit her editorial profile, prioritizing collaboration with the best talent available. Examples of award-winning productions: “La Librería” or “El Ciudadano Ilustre”.

Roberto Serrano (Assistant Director Fiction Secuoya Studios)

In his more than fifteen years of experience in the audiovisual world, he has combined executive production and coordination of fiction series with project development work in national and international production companies. He also collaborates with the “Master’s Degree in Film Screenwriting and Television Series” at the URJC (Universidad Rey Juan Carlos), where he teaches and is in charge of the series creation workshop.

Secuoya Studios is the leading Spanish-language premium content development and production studio for the global market. Its content covers all major formats and genres, with a special focus on fiction series, feature films, documentaries and entertainment programs, for both global and domestic platforms and broadcasters.


Gisela Cuevas (Representative of the PNR Board of Directors – New Directors Platform).

Cultural Manager. Digital marketing specialist and producer of film festivals in Spain. She has coordinated the production or communication in festivals such as the Soria International Short Film Contest; Madrid Film Festival, Women in Film, among many others. Mexican, she currently resides in La Palma, where she is responsible for different social, artistic and cultural projects in the Canary Islands in favor of multiculturalism and equality.

The Plataforma de Nuevos Realizadores is a national association, founded in 1989 by a group of emerging filmmakers and producers, with the aim of providing a public space for new filmmakers, screening and promoting their short films, and to serve as a platform for their first feature films.

More information:

CIIF Market is organized by Festeam Comunicación y Eventos S.Lwith the main sponsorship of Cabildo de Tenerife, Government of the Canary Islands, through the Instituto Canario de Desarrollo Cultural, Canary Islands Film and PROEXCA; Santa Cruz de Tenerife City Council; Sociedad de Desarrollo de Santa Cruz de Tenerife, Tenerife Film Commission, Clúster Audiovisual de Canarias y Macaronesia Films.

It has the collaboration of, among other entities, Adapta Market, ACTE Canarias, IsLABentura Canarias, River Flow Pictures, Filmarket Hub, Clúster Audiovisual de Canarias, MAFIZ (Málaga Festival Industry Zone), Music Library & SFX, Rahn Mercedes Benz, ZEC (Zona Especial Canaria), PNR (Plataforma de Nuevos Realizadores) and Cima Impulsa.